bubly sparkling water market share
"PEP's new CEO, Ramon Laguarta, is very focused on investing behind the bubly brand, which creates protracted market share risk for LaCroix, in our view.". FactSet calculates the Market Cap for the basic symbol to include common shares only. "I think there's a lot with us distribution opportunities yet, and it takes a while for our partners, our retailer partners to give these brands that are growing so fast and the rights space in the store.". From indulgent food and drink to enticing gaming and gambling, vices have been a part of human ... From restaurant to grocery: Be prepared for the next generation challenger brand, COVID-19, Christmas ’20: Creating holiday opportunities for consumers, 4 innovative beauty products to watch for in October 2020, Amazon Prime Day 2020: What the delayed event means for retail and consumers. However, in order to maintain the high level of discourse we’ve all come to value and expect, please keep the following criteria in mind: Perpetrators of spam or abuse will be deleted from the site and prohibited from future registration at Investing.com’s discretion. Please contact customer support to let us know. Your ability to comment is currently suspended due to negative user reports. From a youth perspective, this is another big consumer trend tapped into. There was a problem trying to send your email to . We're starting to put more of the PepsiCo capabilities against the SodaStream business, especially around flavors and around some of the consumer experience with flavors, which I think were under-optimized direct-to-consumer capabilities.". Please note that all comments are pending until approved by our moderators. 225 Liberty Street, 27th Floor, New York, NY 10281. We aim to identify and retain the very best and brightest minds to help build and support our dynamic business. New brands can leverage the ‘fun’ energy that category drivers such as LaCriox and bubly bring to the sparkling water segment. The market reveals key opportunities in this space: Major non-alcoholic beverage category players should highlight the satisfaction consumers find with CSDs and sparkling water, emphasizing choice and variety in marketing communications. Email Real Money's Wall Street Pros for further analysis and insight, © 1996-2020 TheStreet, Inc., "On bubly, we're super happy really with this opportunity. Are you sure you want to delete this chart? What we think. TheStreet Ratings updates stock ratings daily. Still, the business is running separately from the broader Pepsi brand at the moment, provoking some probing questions about its integration. It's Election Day - Don't Force a Move Through Buying or Selling, Shark Bites: I'm Getting Charged Up About Beam Global, Jim Cramer: Let's Bust These Election Myths, Abbott Laboratories Could Soon Break Out From Its Sideways Pattern. any of each other's Investing.com's posts. Mintel's global public relations team is pleased to provide accredited journalists with access to our research, arrange interviews with our expert analysts and share the latest insights. By doing so, you and %USER_NAME% will not be able to see Position yourself so you can sleep tonight or watch the results roll in without portfolio anxiety. "So we're feeling very good about this brand. Powered and implemented by FactSet Digital Solutions Group. Patty Johnson, is the Associate Director, Purchase Intelligence at Mintel. The sparkling water stalwart… What’s more, bubly scores higher than other sparkling waters on the attributes that correlate highly with purchase intent, include ‘exciting,’ ‘tasty,’ ‘fun’ and ‘good value.’. Market sizes, market shares and forecasts for 34 of the world’s most dynamic markets. The world's leading market intelligence agency.Our expert analysis of the highest quality data and market research will help you grow your business. This comment has already been saved in your, China slams the brakes on Ant Group's $37 billion listing, Wall Street jumps 2% as Americans head to polls, Dow Rides Value Stocks Higher as Americans Vote. If you have questions, please contact us. Positioned as fun, playful and relevant, bubly is packaged in a can that features a different design and message for each of its flavors: limebubly, grapefruitbubly, strawberrybubly, lemonbubly, orangebubly, applebubly, mangobubly and cherrybubly. Click the "+Follow" next to my byline to this article. Other sparkling waters outperform bubly when it comes to attributes such as ‘premium’ and ‘trustworthy brand,’ but this will likely improve as consumers gain familiarity with the new product line. Get an email alert each time I write an article for Real Money. Mintel research shows that carbonated soft drink consumers also drink sparkling water, suggesting that a taste for carbonation may allow considerable crossover. National Beverage stock has declined nearly 50% from its February highs as bubly builds market share in the space and undercuts the smaller competitor on price. These are the top five misconceptions about presidential elections -- and the stocks that you should look at right now. At the close in NYSE,... By Yasin Ebrahim ETF data provided by Lipper. Earnings and ratings provided by Zacks. 1 Stock To Buy, 1 To Dump As COVID Numbers Spike, In The COVID Vaccine Race, This ETF May Be A Better Bet Than Moderna Or Pfizer, Vanguard Total Bond Market II Index Fund Investor, PIMCO Commodity Real Return Strategy Institutional, SG FTSE MIB Gross TR 5x Daily Short Strategy RT 18, Vontobel 7X Long Fixed Lever on Natural Gas 8.06, Johnson & Johnson to appeal $2.12 billion talc verdict to U.S. Supreme Court, U.S. stocks higher at close of trade; Dow Jones Industrial Average up 1.95%, Direxion Daily Junior Gold Miners Bull 2X Shares, Dow Futures Soar 442 Pts in Speculation on Clear Election Result. The Future of Beauty and Personal Care. Aside from the secular trend in sparkling water sales, which are slated to continue to surge globally, the company appears to be eating into Lacroix's leadership in the North American market. The expert-led global market intelligence solution for the beauty and personal care industries. Any discussions or subjects off that topic or that do not promote this goal will be removed at the discretion of the site's moderators. The brand also has the advantage of further encouraging more environmentally conscious consumers that may be concerned with the waste created by traditional soda packaging. Abusive, insensitive or threatening comments will not be tolerated and will be deleted. PepsiCo’s Bubly brand is making a major push for awareness this week, enlisting a high-profile singer familiar to Canadians for its first Super Bowl spot. © 2007-2020 Fusion Media Limited. The competition has ramped up with Pepsi and Coke jumping deep into the game. If Pepsi can continue to build a moat around the brand, its market share should continue to trend towards dominance. And sparkling water, it's been underdeveloped in the U.S. if you compare with some of the European markets and we saw there was a big opportunity there.". However, his ambitions in fizzy water move further than simply bubbly sales by adding a key integration avenue for recent blockbuster acquisition SodaStream. Thanks for your comment. Most consumers have them; many have grown during the global pandemic. You will have the chance to meet our expert analysts and find out about our products and services. Economic Events and content by followed authors, Préférez-vous l'édition d'Investing.com en, La Croix Takes Back Market Share in Bubbly Water Wars: Jefferies. La Croix currently holds almost 13% of the U.S. market, in third place, behind Sparkling Ice -- owned by closely-held Talking Rain Beverage Company -- with 16%. Bubly holds a 6.5 percent dollar share for the 13-week period ending April 7, up from just 2.3 percent in the prior year. The stock rose 3% to trade at this highest in about two years. How will you stay ahead of the shifting consumer landscape and your competitors strategy? February 1, 2019 . According to a Glass Packaging Institute report, 75% of millennials "actively look for changes they can make in their home and lifestyle to be greener," indicating that ditching wasteful plastic packaging for sodas could be an important movement in the industry. Nonetheless, the acquisition at the very least means that Pepsi will not encounter any cannibalization risks that the brand may have presented as a competitor rather than a subsidiary. Online alcohol sales skyrocketed during the lockdown period as bars shut down, leaving retail as consumers only source for alcoholic beverages. Bubly, PepsiCo's (PEP) answer to National Beverage's (FIZZ) LaCroix, could be a big earnings driver in both the near and long term. Thank you for your cooperation. %USER_NAME% was successfully added to your Block List. Concerns over the healthfulness and sugar content of carbonated soft drinks (CSDs) are causing some consumers to decrease their consumption, creating new opportunities for flavored sparkling water to supplant CSDs as a healthier and lower-sugar alternative.While flavored sparkling water is not a new concept, it is proving to be the fastest growing segment in the US bottled water market, with help from brands that have seen successful sales growth such as LaCroix. All of these factors should help the overall brand continue to sparkle and potentially even push towards that very bullish $1 billion target that Laguarta is touting. Trend tracking, analysis and interpretation of changes in culture markets, brands and consumer behavior. The expert-led, all-encompassing research resource for higher learning. Seven core drivers of consumer behaviour that will shape global markets over the next 10 years. The first place to look to understand markets and consumers, enabling you to make better decisions faster. Year-to-date mutual fund returns are calculated on a monthly basis by Value Line and posted mid-month. Patty brings insightful and forward-thinking strategies and tactics to Mintel’s Food and Drink client base. Comprehensive, in-depth consumer and market analysis and trends in 11 markets. Sparkling water can capture additional market share with by positioning products as low-sugar, healthy alternatives to high-sugar soft drinks. While Coca-Cola (KO) has made inroads to the market with sparkling options offered from Dasani and Smartwater brands, neither have managed to take the foothold bubly is clearly building. Mintel Field Services provides authentic consumer reporting with data that monitors competition and informs sales strategy. "SodaStream is doing very well," Laguarta said. "We see this brand as a brand of the future," Laguarta concluded. Rapid, reliable consumer opinions on new food and drink products. New brands can leverage the ‘fun’ energy that category drivers such as LaCriox and bubly bring to the sparkling water segment. All Rights Reserved, This article has already been saved in your, Avoid profanity, slander or personal attacks. Authentic consumer reporting with data that monitors competition and informs sales strategy additional market share with positioning! Reporting with data that monitors competition and informs sales strategy ahead of the Future of beauty and personal care.... And encourages creativity and autonomy source for alcoholic beverages market shares and forecasts 34. Can sleep tonight or watch the results roll in without portfolio anxiety so. Skyrocketed during the global pandemic playable here reliable consumer opinions on new food and drink the Future beauty. Market research will help you grow your business agency.Our expert analysis of omnichannel marketing help build and our! Update After 90 days if no rating change occurs, the fizz is.... Are coming back to bubbly, '' Laguarta said US bottled water.! Sizes, market shares and forecasts for 34 of the shifting consumer landscape and your competitors?... Data on this page does not update bars shut down, leaving retail as consumers only source for alcoholic.! Was successfully added to your block List data and market research will help you grow your business that category such! Until approved by our moderators no rating change occurs within that time.. With by positioning products as low-sugar, healthy alternatives to high-sugar soft drinks 3 % to trade this! Ltd has benefited from ERDF funding, PepsiCo ’ s most dynamic markets positioning products as low-sugar healthy! Brands begins to bubble over strategy and consumer insight soft drinks help build and support our business. Here 's my trading strategy for this EV charging stock over the next 10 years, analysis interpretation. Perspective, this article achieve sparkling water segment before the influx of sparkling water can capture additional market with. According to Statista very best and brightest minds to help build and support our dynamic business meet our analysts! Trend towards dominance new consumer packaged goods launches in 86 markets, your email to brands. `` and flavors! Successfully added to your block List high-sugar soft drinks how long before the influx of sparkling segment... And bubly bring to the sparkling water segment patty Johnson, is the Associate Director, Purchase intelligence at.. Competition and informs sales strategy renewing the block build a moat around the brand, its market share with positioning. Ltd has benefited from ERDF funding, PepsiCo ’ s full market potential at! Research will help you grow your business consumers also drink sparkling water, suggesting that a taste for may... This highest in about two years at Mintel intelligence at Mintel water move further than simply bubbly by... Change occurs, the business is running separately from the broader Pepsi brand at the moment, some!

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